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The Art of Purposeful Storytelling

In Corporate storytelling, Storytelling, Uncategorized by Richard Ginsberg3 Comments

I have had the pleasure of meeting Peter Guber several times during my career in the entertainment business.

His career as Chairman of Mandalay Entertainment, Dick Clark Productions, Sony Entertainment as well as producing many award winning films such as Batman, Flashdance , and The Color Purple lend great credence to his expertise in the art of purposeful storytelling.

I read his New York Times bestselling book “Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story”, as well as his article “The Four Truths of the Storyteller” which he wrote for the Harvard Business Review.

We recently came across the Harvard Business Review YouTube interview with Mr. Guber reiterating the Art of Storytelling as it relates to marketing and selling your product or service and how to develop a real connection with your audience.

Enjoy!

The Art of Storytelling – YouTube

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