The good news for companies like ours is that video is such a big part of the social media story. Add to that the growing popularity of on-demand video, live streaming as well as performance marketing, and there is certainly cause for optimism that we will continue to grow.

The flip side of that however is that video production seems to have been to some extent commoditized. Various reasonably priced and even free software solutions, an increase in companies bringing video production in-house, as well as downright cheap overseas outsourcing has certainly made for some challenges for us and many of our colleagues.

I recently came across a very good article about the state of video production that was written back in 2015, and seems to be even more relevant today as more and more companies are utilizing video as an important part of their digital marketing mix.

Feel free to contact us if you need help keeping up with the increasing challenges of integrating video as a strategic part of your marketing mix.

The Future of Video

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Any guesses as to what they may be.  Watch this video and let us know if you agree.

https://youtu.be/oI5IRG25SEo

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His career as Chairman of Mandalay Entertainment, Dick Clark Productions, Sony Entertainment as well as producing many award winning films such as Batman, Flashdance , and The Color Purple lend great credence to his expertise in the art of purposeful storytelling.

I read his New York Times bestselling book “Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story”, as well as his article “The Four Truths of the Storyteller” which he wrote for the Harvard Business Review.

We recently came across the Harvard Business Review YouTube interview with Mr. Guber reiterating the Art of Storytelling as it relates to marketing and selling your product or service and how to develop a real connection with your audience.

Enjoy!

The Art of Storytelling – YouTube

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Additionally Open i Networks has been tasked with a tagline study for the Alumni Association as well.

Managing Director, Scott Oscher stated: “We appreciate the opportunity that NIU is giving us, and we look forward to putting together the communication tools that will help them to move the needle in these areas.”

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The UPS presentation will showcase an enhanced customer experience through multi channel interactions via web, mobile and SMS.

Leveraging our past airline experience, Open i Networks was able to create a corporate presentation that illustrates how Nuance’s multi channel customer service technologies can forge greater ties between American Airlines and its customers.

“We appreciate that Nuance entrusts us to produce presentations for brands of this caliber. We’re happy that we are able to deliver a product that helps solidify the relationship between Nuance and their clients.” Scott Oscher, Managing Director Open i Networks

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After a successful beta test, and subsequent presentation to the Board of Directors, the decision was made to move forward with iBuildr for 2016.

Joseph Matty, Executive Director of the NIU Alumni Association said; “I want to thank Scott and Melissa for their support in using this technology so that we are able to engage our alumni and donors at a higher level.”

Additionally, Open i Networks is in discussions with NIU to develop a series of creative presentations which can be integrated with the iBuildr platform.

(Click here for full interview with Joe Matty here)

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“iBuildr is designed to enhance communication and interaction. This allows an organization to customize a presentation to specific user segments, and that makes this the ideal platform for both the NIU Alumni Association and the Foundation,” said Marketing Director Richard Ginsberg.

NIU will start with a beta presentation targeted to a specific demographic within the Alumni Association. Production for this beta test will also be handled by Open i Networks.

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Open i Networks was hired to help enhance GP’s newsletters and deepen the engagement of their clients by adding a complex set of data visualization components to their presentations.

In just four short months, working with the in-house Guggenheim marketing team, Open i Networks created a tool that allows the data to tell the fund’s story by having viewers engage with the numbers through a series of engaging interactive data visualization mechanisms.

Our project design team helped to vastly improve the capacity to develop a continuing series of charts and graphs to illustrate important concepts surrounding financial markets and their performance for a sophisticated and savvy audience.

Elements of this tool can be embedded in a digital newsletter for distribution and enables GP to completely maintain brand standards while presenting financial statistics in an in-depth and compelling manner.

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Included in iBuildr 2.5 presentation software are the following updates:

Improved functionality and performance of presentation playback
Custom HTML Templates which can now be cloned and edited from within the admin.
Memory usage improvements
New sharing features:
The ability to publish iBuildr presentations to all your social media pages with 1 click
Automatic generation of embed codes
Additional form to capture names and emails to the beginning of a presentation
Email alert now includes google map
Grouping Feature which allows users to create chapters when building a presentation
Various bug fixes

We are in constant development of our product and always look to our client base for ways in which iBuildr can help them with their needs.  We already have some exciting ideas for our next release at the end of this 2016.

For more information email Scott Oscher at: soscher@openinetworks.com

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