A decade and a half later, video has become increasingly more important as part of companies digital marketing mix.

Here is a helpful article that helps to clarify 8 great reasons why it is increasingly more important for your business to be using video in support of your marketing efforts.

As an added bonus, there are also two links at the end of the article that talk about video marketing strategies as it relates to social media, as well as a series of infographics on how increasingly powerful video marketing will become.

Let us know how we can help you to integrate video into your digital marketing efforts.

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/amp/

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The good news for companies like ours is that video is such a big part of the social media story. Add to that the growing popularity of on-demand video, live streaming as well as performance marketing, and there is certainly cause for optimism that we will continue to grow.

The flip side of that however is that video production seems to have been to some extent commoditized. Various reasonably priced and even free software solutions, an increase in companies bringing video production in-house, as well as downright cheap overseas outsourcing has certainly made for some challenges for us and many of our colleagues.

I recently came across a very good article about the state of video production that was written back in 2015, and seems to be even more relevant today as more and more companies are utilizing video as an important part of their digital marketing mix.

Feel free to contact us if you need help keeping up with the increasing challenges of integrating video as a strategic part of your marketing mix.

The Future of Video

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With that in mind, here is an article that lists 20 free tools for teachers (and students) to create awesome presentations and slide shows, courtesy of Educational Technology and Mobile Learning, a resource of educational web tools and mobile apps for educators teachers and students.

http://www.educatorstechnology.com/2012/05/list-of-20-free-tools-for-teachers-to.html

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“Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”

The article goes on to cover a great deal of very useful information ranging from the success of Budweiser’s use of the Freytag Pyramid in a recent Superbowl commercial, which was a prominent storytelling structure that can be linked back to Aristotle and Shakespeare.

A worthwhile read for sure.

https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool

The post Storytelling as a strategic marketing tool appeared first on Open i Networks.

Any guesses as to what they may be.  Watch this video and let us know if you agree.

https://youtu.be/oI5IRG25SEo

The post 3 key characteristics of a great sales presentation appeared first on Open i Networks.

Is emotion enough to drive decision making in marketing your product or services?

Take a look at this interesting YouTube video and let us know what you think!

https://youtu.be/0TGOs2el6qU

The post Storytelling vs Story Selling appeared first on Open i Networks.

His career as Chairman of Mandalay Entertainment, Dick Clark Productions, Sony Entertainment as well as producing many award winning films such as Batman, Flashdance , and The Color Purple lend great credence to his expertise in the art of purposeful storytelling.

I read his New York Times bestselling book “Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story”, as well as his article “The Four Truths of the Storyteller” which he wrote for the Harvard Business Review.

We recently came across the Harvard Business Review YouTube interview with Mr. Guber reiterating the Art of Storytelling as it relates to marketing and selling your product or service and how to develop a real connection with your audience.

Enjoy!

The Art of Storytelling – YouTube

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Transamerica Corporation, TD Bank, Wells Fargo, and Standard Charter Bank have all used our services to produce training videos for various multi-channel technology products such as IVR and Voice Biometric Systems.

Managing Director Scott Oscher stated;  “Our ability to help explain intricate technologies, and produce video presentations that make it easy for employees across all departments to understand some of these sophisticated product offerings has become a nice niche market for us.  It’s a growing part of our business and I am proud of the work we have done for these brands in this area.”

The post 2016 banner year for Open i Networks corporate training videos appeared first on Open i Networks.

Once again working as the lead designers on this project, we will work with an international team of developers to create the mobile interface of this product.

Richard Ginsberg, Open i Networks Marketing Director said “This has been a great project for us.  We are pleased to have been given the opportunity to once again work with this client and develop a mobile application for such an important piece of technology used by law enforcement officials all across the world.”

The post Open i Networks Awarded additional UX-UI work for International Law Enforcement Application appeared first on Open i Networks.

Due to diminishing state funding for Illinois colleges and universities, Open i Networks has been tasked with creating a presentation urging the NIU alumni base to get involved in various state advocacy programs.

Scott Oscher, Managing Director for Open i stated: “Having secured such an esteemed spokesman for this initiative will certainly have a significant impact on the results of the effort.”

The post Open i Networks to film Illinois Secretary of State Jesse White about the importance of advocacy for NIU. appeared first on Open i Networks.