A decade and a half later, video has become increasingly more important as part of companies digital marketing mix.

Here is a helpful article that helps to clarify 8 great reasons why it is increasingly more important for your business to be using video in support of your marketing efforts.

As an added bonus, there are also two links at the end of the article that talk about video marketing strategies as it relates to social media, as well as a series of infographics on how increasingly powerful video marketing will become.

Let us know how we can help you to integrate video into your digital marketing efforts.

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/amp/

The post Why Video Should be in Your Digital Marketing Mix appeared first on Open i Networks.

The good news for companies like ours is that video is such a big part of the social media story. Add to that the growing popularity of on-demand video, live streaming as well as performance marketing, and there is certainly cause for optimism that we will continue to grow.

The flip side of that however is that video production seems to have been to some extent commoditized. Various reasonably priced and even free software solutions, an increase in companies bringing video production in-house, as well as downright cheap overseas outsourcing has certainly made for some challenges for us and many of our colleagues.

I recently came across a very good article about the state of video production that was written back in 2015, and seems to be even more relevant today as more and more companies are utilizing video as an important part of their digital marketing mix.

Feel free to contact us if you need help keeping up with the increasing challenges of integrating video as a strategic part of your marketing mix.

The Future of Video

The post The Future of Video Production appeared first on Open i Networks.

The UPS presentation will showcase an enhanced customer experience through multi channel interactions via web, mobile and SMS.

Leveraging our past airline experience, Open i Networks was able to create a corporate presentation that illustrates how Nuance’s multi channel customer service technologies can forge greater ties between American Airlines and its customers.

“We appreciate that Nuance entrusts us to produce presentations for brands of this caliber. We’re happy that we are able to deliver a product that helps solidify the relationship between Nuance and their clients.” Scott Oscher, Managing Director Open i Networks

The post Nuance deepens Open i Networks relationship with two new creative projects appeared first on Open i Networks.