A decade and a half later, video has become increasingly more important as part of companies digital marketing mix.

Here is a helpful article that helps to clarify 8 great reasons why it is increasingly more important for your business to be using video in support of your marketing efforts.

As an added bonus, there are also two links at the end of the article that talk about video marketing strategies as it relates to social media, as well as a series of infographics on how increasingly powerful video marketing will become.

Let us know how we can help you to integrate video into your digital marketing efforts.

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/amp/

The post Why Video Should be in Your Digital Marketing Mix appeared first on Open i Networks.

With that in mind, here is an article that lists 20 free tools for teachers (and students) to create awesome presentations and slide shows, courtesy of Educational Technology and Mobile Learning, a resource of educational web tools and mobile apps for educators teachers and students.

http://www.educatorstechnology.com/2012/05/list-of-20-free-tools-for-teachers-to.html

The post Free presentation tools for educators appeared first on Open i Networks.

Any guesses as to what they may be.  Watch this video and let us know if you agree.

https://youtu.be/oI5IRG25SEo

The post 3 key characteristics of a great sales presentation appeared first on Open i Networks.

Is emotion enough to drive decision making in marketing your product or services?

Take a look at this interesting YouTube video and let us know what you think!

https://youtu.be/0TGOs2el6qU

The post Storytelling vs Story Selling appeared first on Open i Networks.

His career as Chairman of Mandalay Entertainment, Dick Clark Productions, Sony Entertainment as well as producing many award winning films such as Batman, Flashdance , and The Color Purple lend great credence to his expertise in the art of purposeful storytelling.

I read his New York Times bestselling book “Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story”, as well as his article “The Four Truths of the Storyteller” which he wrote for the Harvard Business Review.

We recently came across the Harvard Business Review YouTube interview with Mr. Guber reiterating the Art of Storytelling as it relates to marketing and selling your product or service and how to develop a real connection with your audience.

Enjoy!

The Art of Storytelling – YouTube

The post The Art of Purposeful Storytelling appeared first on Open i Networks.

Additionally Open i Networks has been tasked with a tagline study for the Alumni Association as well.

Managing Director, Scott Oscher stated: “We appreciate the opportunity that NIU is giving us, and we look forward to putting together the communication tools that will help them to move the needle in these areas.”

The post NIU awards Open i Networks 5 marketing communication presentations and tagline study appeared first on Open i Networks.