“Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”

The article goes on to cover a great deal of very useful information ranging from the success of Budweiser’s use of the Freytag Pyramid in a recent Superbowl commercial, which was a prominent storytelling structure that can be linked back to Aristotle and Shakespeare.

A worthwhile read for sure.

https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool

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Any guesses as to what they may be.  Watch this video and let us know if you agree.

https://youtu.be/oI5IRG25SEo

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Is emotion enough to drive decision making in marketing your product or services?

Take a look at this interesting YouTube video and let us know what you think!

https://youtu.be/0TGOs2el6qU

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His career as Chairman of Mandalay Entertainment, Dick Clark Productions, Sony Entertainment as well as producing many award winning films such as Batman, Flashdance , and The Color Purple lend great credence to his expertise in the art of purposeful storytelling.

I read his New York Times bestselling book “Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story”, as well as his article “The Four Truths of the Storyteller” which he wrote for the Harvard Business Review.

We recently came across the Harvard Business Review YouTube interview with Mr. Guber reiterating the Art of Storytelling as it relates to marketing and selling your product or service and how to develop a real connection with your audience.

Enjoy!

The Art of Storytelling – YouTube

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Presentation of scripts and storyboards along with tagline recommendations were met with much fanfare, and enthusiasm for the successful launch of these new outreach programs.

Production is set to begin in Chicago and DeKalb Illinois on Monday April 11.

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The UPS presentation will showcase an enhanced customer experience through multi channel interactions via web, mobile and SMS.

Leveraging our past airline experience, Open i Networks was able to create a corporate presentation that illustrates how Nuance’s multi channel customer service technologies can forge greater ties between American Airlines and its customers.

“We appreciate that Nuance entrusts us to produce presentations for brands of this caliber. We’re happy that we are able to deliver a product that helps solidify the relationship between Nuance and their clients.” Scott Oscher, Managing Director Open i Networks

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These presentations showcase Nuance’s virtual assistant technology, visual IVR as well as web and mobile solutions for these three well known brands.

“We value our relationship with Nuance and our ability to bring their technology to life for these prestige brands,” said Scott Oscher, Managing Director Open i Networks.

Stay tuned for more exciting news of our work.

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Time goes quickly, it seems like just yesterday I started Open i Networks with the idea that companies could do a better job with their corporate storytelling and communicating the value proposition of their products and services.

Around that time I came across an article entitled Storytelling That Moves People. This article resonated greatly with me and seemed to capture the essence of what I was trying to accomplish as a company.

Certainly with the advancement of technology, the delivery method by which corporate communications is consumed has changed significantly. We have worked hard at staying ahead of the technology curve and provide clients with all of the digital and analytical tools that will help their corporate message to be heard loud and clear.

As I re-read this article a decade later, despite the advancements in technology, the fundamental importance of how one goes about communicating their corporate storytelling still remains the same.

I hope you enjoy this story as much as I enjoy sharing it with you.

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