A decade and a half later, video has become increasingly more important as part of companies digital marketing mix.

Here is a helpful article that helps to clarify 8 great reasons why it is increasingly more important for your business to be using video in support of your marketing efforts.

As an added bonus, there are also two links at the end of the article that talk about video marketing strategies as it relates to social media, as well as a series of infographics on how increasingly powerful video marketing will become.

Let us know how we can help you to integrate video into your digital marketing efforts.

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/amp/

The post Why Video Should be in Your Digital Marketing Mix appeared first on Open i Networks.

“Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”

The article goes on to cover a great deal of very useful information ranging from the success of Budweiser’s use of the Freytag Pyramid in a recent Superbowl commercial, which was a prominent storytelling structure that can be linked back to Aristotle and Shakespeare.

A worthwhile read for sure.

https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool

The post Storytelling as a strategic marketing tool appeared first on Open i Networks.

Transamerica Corporation, TD Bank, Wells Fargo, and Standard Charter Bank have all used our services to produce training videos for various multi-channel technology products such as IVR and Voice Biometric Systems.

Managing Director Scott Oscher stated;  “Our ability to help explain intricate technologies, and produce video presentations that make it easy for employees across all departments to understand some of these sophisticated product offerings has become a nice niche market for us.  It’s a growing part of our business and I am proud of the work we have done for these brands in this area.”

The post 2016 banner year for Open i Networks corporate training videos appeared first on Open i Networks.