In the past, gift officers were given basic presentation materials to use in their outreach efforts. This year Open i has been asked to create a more immersive digital presentation that will help connect with potential donors and increase fundraising.

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As part of this kick-off process, the Open i Networks marketing and strategy teams met with various NIU department heads to discuss their position in the marketplace, project insights, strategic planning, goals, as well as asset review, and project guidelines.

Managing Director, Scott Oscher said: “This was a good two days for us, we came out of this with a deep understanding of the NIU brand, as well as the behaviors and perception of their various audiences. We now have a clear vision of what needs to be communicated in each of these presentations, and are looking forward to the next phase of this project.”

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