A decade and a half later, video has become increasingly more important as part of companies digital marketing mix.

Here is a helpful article that helps to clarify 8 great reasons why it is increasingly more important for your business to be using video in support of your marketing efforts.

As an added bonus, there are also two links at the end of the article that talk about video marketing strategies as it relates to social media, as well as a series of infographics on how increasingly powerful video marketing will become.

Let us know how we can help you to integrate video into your digital marketing efforts.

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/amp/

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With that in mind, here is an article that lists 20 free tools for teachers (and students) to create awesome presentations and slide shows, courtesy of Educational Technology and Mobile Learning, a resource of educational web tools and mobile apps for educators teachers and students.

http://www.educatorstechnology.com/2012/05/list-of-20-free-tools-for-teachers-to.html

The post Free presentation tools for educators appeared first on Open i Networks.

“Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”

The article goes on to cover a great deal of very useful information ranging from the success of Budweiser’s use of the Freytag Pyramid in a recent Superbowl commercial, which was a prominent storytelling structure that can be linked back to Aristotle and Shakespeare.

A worthwhile read for sure.

https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool

The post Storytelling as a strategic marketing tool appeared first on Open i Networks.

Is emotion enough to drive decision making in marketing your product or services?

Take a look at this interesting YouTube video and let us know what you think!

https://youtu.be/0TGOs2el6qU

The post Storytelling vs Story Selling appeared first on Open i Networks.

Transamerica Corporation, TD Bank, Wells Fargo, and Standard Charter Bank have all used our services to produce training videos for various multi-channel technology products such as IVR and Voice Biometric Systems.

Managing Director Scott Oscher stated;  “Our ability to help explain intricate technologies, and produce video presentations that make it easy for employees across all departments to understand some of these sophisticated product offerings has become a nice niche market for us.  It’s a growing part of our business and I am proud of the work we have done for these brands in this area.”

The post 2016 banner year for Open i Networks corporate training videos appeared first on Open i Networks.

Once again working as the lead designers on this project, we will work with an international team of developers to create the mobile interface of this product.

Richard Ginsberg, Open i Networks Marketing Director said “This has been a great project for us.  We are pleased to have been given the opportunity to once again work with this client and develop a mobile application for such an important piece of technology used by law enforcement officials all across the world.”

The post Open i Networks Awarded additional UX-UI work for International Law Enforcement Application appeared first on Open i Networks.

Due to diminishing state funding for Illinois colleges and universities, Open i Networks has been tasked with creating a presentation urging the NIU alumni base to get involved in various state advocacy programs.

Scott Oscher, Managing Director for Open i stated: “Having secured such an esteemed spokesman for this initiative will certainly have a significant impact on the results of the effort.”

The post Open i Networks to film Illinois Secretary of State Jesse White about the importance of advocacy for NIU. appeared first on Open i Networks.

We are proud to announce that as of the first of the month, we will be moving into a 1,300 square foot space headquartered at 260 W 72nd Street in Manhattan.

Richard Ginsberg, Marketing Director for Open i Networks said “This has been a big year for us. I am proud of our growth and expansion and looking forward to our new space.”

The post Open i Networks is moving to bigger space! appeared first on Open i Networks.

Presentation of scripts and storyboards along with tagline recommendations were met with much fanfare, and enthusiasm for the successful launch of these new outreach programs.

Production is set to begin in Chicago and DeKalb Illinois on Monday April 11.

The post Open i Networks presents creative concepts and tagline study appeared first on Open i Networks.

In the past, gift officers were given basic presentation materials to use in their outreach efforts. This year Open i has been asked to create a more immersive digital presentation that will help connect with potential donors and increase fundraising.

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