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Everything we do is about telling stories, whether we’re talking to our friends, co-workers, texting, emailing or blogging. Its no different with companies. Every piece of communication, every image and every product helps tell the corporate story.
Back in 2003 when I was rethinking and refocusing Open i towards corporate communications, my friend, mentor and partner Dr. Helen Rothberg gave me this article from the Harvard Business Review; I’ve had a printed copy with me ever since.
You’re probably starting to get the sense that I’m a firm believer that Corporate Communications could learn a thing or two from Hollywood.
Check this article out to see what I mean.
Its an interesting world we live in. There is no longer a single mode of communicating with a target audience. Every contact and interaction is or should be designed to lead to the next interaction using a variety of modalities. Robert Patton provides a very useful article for increasing audience engagement.
This is an interesting article, and I like where it's going...
An old adage in the film business that crosses over into all forms of corporate communications. Essentially it means get to the point and don’t linger. How many PowerPoint slides have you seen that are all bullets? How many presentations have you sat through that go on and on? It’s the difference between knowing your products and audience and vomiting up a bunch of information in the hopes that someone will relate to a random word or phrase.
I suppose we should talk a bit about technology… Open i Networks is less concerned with a specific platform and far more interested in delivering the best possible experience to all users. For years Flash was the answer. That’s rapidly changing but its definitely interesting to see how Adobe evolves to address those changes.
